The Middleton Farmers Cooperative Company, a farm supply co-op, was formed in 1928 in Middleton, Wisconsin. We have grown in these 91 years to annual sales of around $27 million dollars. Sales of the cooperative consist primarily of petroleum product, feed, and hardware and confections. The Middleton Cooperative is a producer cooperative, and as such, has only producer farmers as board of Directors. The Middleton Farmers Cooperative is located at 1755 Pleasant View Road. This is on the western side of Middleton near the Greenway Station shopping center just south of Highway 14. This location houses the majority of operation for the co-op including feed, agronomy, energy, hardware, repair shop, carwash, and one convenience store. Our second convenience store is located at 7515 University Avenue in downtown Middleton, across from the fire station.


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Market Quotes by TradingView

Workers at the feed mill where very friendly and helpful and had us unloaded and on our way asap.

Chrissy Brad Blair

Good location and easy access to lots of pumps.

Ben Edgren

Thomas T.

“This is my go-to station for fueling up the car. It’s the only place around that I know of that carries non-ethanol gas. It’s great for all the toys, but my car loves it too – much better gas mileage. It’s worth the extra cost per gallon…

Once in a long while I’ll need a coffee or something to eat. The convenience store is plenty nice with lots of offerings. I wouldn’t do my grocery shopping here, but it’s great for a coffee and breakfast sandwich in the morning.”

I recently rented a straw bail chopper from these guys for a home building project. The staff was helpful and knowledgeable, and the equipment was well maintained. I’m very pleased with the experience. Throughout this project, I’ve used a couple other rental companies, but Middleton Coop will be my first call for future rental needs. Highly recommend.


Nice size clean store with large food & beverage options
Rocky Madden
Great place to stop and shop! Also they have ethanol free gas available.
Mike Greer

Cenex (1755 Pleasantview Road, Middleton, WI) is very clean and the people are super friendly and helpful. Only tier 1 gasoline around Madison with no ethanol. Non ethanol prices are about 20 to 35 cents higher than with ethanol but well worth it for your engine. Has both touch and touch free automatic car washes. I only use the touch free and it is great. Car was does a great job and the price is excellent. From $7 to $11 depending on type of wash. $1 off car wash prices with any gas purchase. All car wash levels have under body wash. This is a great place for gas and a car wash. I highly recommend it!
Jose A Carus Jr

Great selection of hardware and tools.
Thomas Kuenzli
One of the few places to get ethanol free gasoline!
Austin McCrimmon
Good location and easy access to lots of pumps. Friendly staff. Products inside are a little more expensive than other local stations
Ben Edgren

I don’t really get much from here except for hay, straw and the occasional bag of grass seed… But for that I can say they’re good and helpful.